Desc: The Story of Ecru: Directed by Jay Pearson. With Patrik Berger, Jack Horner, Chris Lee, Paul Machin. In 1996, Reebok and Liverpool FC created one of the most iconic kits of the 90s. Jay Pearson decided to go on a time-travelling journey to find out just how 'Ecru' came to be and the impact it had in football.